We now call our style “mostly work from home”, a term so official to us that we state it in employee offer letters. This is definitely not a one-size-fits-all topic, but since I’ve been navigating these waters for a long time, I’m happy to share what I’ve learned as I grew from one team member to twenty-five. Talent my age, many with kids or pets at home, prefer more work from home days with flexibility – the room in the day to do school drop off and pickup, dog walking etc. Anecdotally, younger talent that I meet want to cultivate IRL relationships with co-workers the idea of working remotely from their childhood bedroom each and every day is not appealing. How companies evolve to meet the needs of their productivity and their employees is not a simple equation. We’ve experienced many waves of growth since, and each phase brought with it growing pains on the topic of working remotely and having time together IRL.
Fifteen years ago I launched my marketing company Base Beauty Creative Agency as a virtual business.
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