That’s what I did, and have zero regrets. You’re welcome to navigate the four steps to becoming indistractable however you like, but I recommend you proceed in order through parts one to four. Nir was kind enough and gave precise recommendation on this, so I have nothing to add there. This book is for anybody, who wants to live their own life, aligned with own values and driven by conscious choices. He writes to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives. Nir worked in the video gaming and advertising industries where he learned and applied the techniques used to motivate and manipulate users. He was taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School, and sold two technology companies since 2003. Nir is the author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. In his book, Nir Eyal gives everything you need to understand and gain that power to change your own life for the better. TLDR Being indistractable is a superpower of people leaving happy lives according to their own values and beliefs. Curiosity instead of contemptĢ9:50 Work, you and relationships- how they nest.ģ5:50 Psychological transitions and deliberate breaks.Subtitle: How to Control Your Attention and Choose Your Life Your toolkit to being Indistractable is after the timeline….ĥ:00 Nir’s background and explanation of his expertise.Ĩ:40 Old philosophy on distractions- everything old is new again!ġ0:00 The four pillars of becoming indistractableġ7:25 Does neurochemistry and the reward pathway drive our distract-ability?ġ9:50 The place of Locus of Control when considering distraction.
Nir’s books are Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
Nir has a Stanford MBA and is a best-selling author, who later went back to teach a course on product design at the Stanford University School of Engineering.
And what about neurochemistry- is it real, or do we use it as an excuse? How can we correctly allocate time to things …. Our conversation in this episode ranges from how to be ‘indistractable’- the title of Nir’s book (and a word he invented), but also what tools and techniques can bring us to a pont of focus. Then add some behavioural economics, and a twist of neuroscience. Let’s talk how to focus! Nir Eyal’s is an incredible thinker- describing himself as a ‘behavioural design expert’- which is the point of intersection between psychology, technology, and business.
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